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Swach Bharat ad: There is hope for a clean India

November 2, 2014

Here comes a new advertisement for Prime Minister Modi’s ‘Clean India Mission’.

Between the ups and downs created by an astute politician engaging with masses in a nation wide agenda, uppity politicians and government servants getting down to clean (at least in crowded photos) the public spaces, the discourse bringing back Gandhi’s ideas; where many genuine activities and a whole lot of tokenism that has started, it is great to see that the advertising community finally has found something worthwhile to do. The new question is, how to talk about Swachchh Bharat – In theaters, in posters, on TV and on social media, there are ideas – good, bad, and ugly. So even when a large number of un-cool people are still not affected by the idea of taking responsibility for their surroundings, it is heartening to see that the idea in this advertisement sticks:

Even though they might not know how to spell Hindi words in English, the ad is reasonably well executed. I only wish they were not forced to include the clip with Prime Minister Narendra Modi talking about this. But this is certainly one of the better ads to come out of government with their lowest quote bidding for selecting creative agencies.

Let’s hope for success of Swachchh Bharat. The campaign makes sense, and the advertising shows promise.

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From → Advertising

3 Comments
  1. Good post
    While on this please read my post – “For Swachh Bharat – Stop the cleaning!!!”
    http://wp.me/p1dZc2-mD
    and “Towards Swaasth and Swachh Bharat!!!” – http://wp.me/p1dZc2-n3
    Feedback welcome.

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