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New Google Search Adverts: Warm, fresh, after our own hearts

December 2, 2013

New Google Search Adverts: Warm, fresh, after our own hearts

 

New Google Search advertisement was recently released. It is already warming hearts, receiving kudos, and connecting audiences in ways they haven’t done recently. Talking about India – Pakistan friendship.

Reunion

http://www.youtube.com/watch?v=gHGDN9-oFJE

Reunion is outstanding in many ways. India and Pakistan are a thousand things to both sides, and there are innumerable ties between them, spanning from love and longing to unfounded hate. Everyone has their own portrait of who the neighbours are. There have been wars, real and proxy. There are flows of people, art, and products. Fact remains that whoever you talk to from either countries, a mention of the other side never fails to evoke emotion. Histories are intertwined, fates bound, land same. Cultures are more similar than different. The peoples are connected, by geography, politics, and in many many ways, by heart – and nothing can change that.

Age old concept, but well executed, well detailed, and it does justice to the subjects, the product and the audience. For me it was a surprise treat… It will just be dumb to admit it brought tears to my eyes (too)…

Nice track as well. (Although I watched it on http://www.youtube.com/watch?v=vGvr3PhLgx8 and could hear the dialogues better – they are half the fun)

Watch without captions. 

 

There are a total of four ads as part of the same campaign. Equally lovely and with even more fun in delivery is this one:

Fennel Kya Hota Hai?

http://www.youtube.com/watch?v=vYVoM8tgbvA

 

Apart from the creatives, I will give the credit to decision makers on both client and agency side. Wish for more and more such occurrences. 

For the advertising agency Ogilvy and Mather’s take on the campaign, go here: 

http://www.ogilvy.com/News/Press-Releases/November-2013-Campaign-for-Google-Search-by-OM-India-celebrates-emotions-of-reunions.aspx

O & M is winning my heart back. 

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