Skip to content

Advertising creativity goes around in circles

September 14, 2013

 

Some advertising campaigns are running parallel, like invention of sawing machine, or many bio-medical and scientific discoveries. And potholes seem to be on everyone’s minds. At least on advertising agencies’. When I started writing this many months ago, I did not imagine both the ads will win at Cannes, but it’s now official.

 

Make the politicians work, or adopt a pothole: Creativity goes around in circles

 

First, the Voskhod ad that won 4 Cannes Lions. Yekaterinburg news agency Ura and Voskhod campaign where they took it to the roads in 2012 by painting the officials’ faces around gaping potholes in Yekaterinburg, and the person who made it (Aksana Panova) lost her job and privileges…

‘Make the politicians work’: Russian anti-bureaucrat ad wins 4 Cannes Lions

http://rt.com/news/road-ad-cannes-lions-952/

@ http://www.youtube.com/watch?feature=player_embedded&v=48WoNWYUy7g has the video.

http://rbth.ru/arts/2013/06/21/yekaterinburg_street_ad_wins_four_golden_lions_at_cannes_27335.html

 

In India: Apollo campaign this year, by Publicis, sounds uncannily (pun intended) similar to the earlier one.

Storyboard: Cannes Lions 2013: Publicis India: Apollo Tyres: ‘Adopt A Pothole Project’

http://www.youtube.com/watch?v=l2WtqOMJLsM

First post article on Indian wins @ http://www.firstpost.com/brands/cannes-lions-update-indian-agencies-win-four-awards-878101.html

 

and here’s an article that writes about both:

Russian, Indian ads shine at Cannes

http://indrus.in/world/2013/06/21/russian_indian_ads_shine_at_cannes_26317.html

 

I personally like the Russian campaign better, but may be because I saw it first and was already impressed by it by the time the Apollo one came around. More about Russian art some other time… All the research made at the time when I started writing it is now lost in some old folder, but will come back and update this post when I find it.

Advertisements

From → Advertising

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Science-Based Pharmacy

Turning an eye on the profession, separating fact from fiction on both sides of the counter

textingthecity

Not the kind of texting that comes to mind

The Charnel-House

From Bauhaus to Beinhaus

qqduckus

A professional historian and wise ass considers the contemporary world and the past

ARTs

Sculptor and a Web Designer

wordssetmefreee

Making sense of the world through words

The Hub Review

Insights from an architecture practice

jeff stikeman architectural art :: blog

architectural illustration

ArchitectureBoston

Exploring the built environment

The Urban Junction

A Meeting Place for ideas on Indian Cities

fusion

travelogue, design, crafts, aesthetics, lyrics, sustainable, films, architecture, animation, amazement, celebration, critics, joy...

%d bloggers like this: