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Advertising creativity goes around in circles

September 14, 2013


Some advertising campaigns are running parallel, like invention of sawing machine, or many bio-medical and scientific discoveries. And potholes seem to be on everyone’s minds. At least on advertising agencies’. When I started writing this many months ago, I did not imagine both the ads will win at Cannes, but it’s now official.


Make the politicians work, or adopt a pothole: Creativity goes around in circles


First, the Voskhod ad that won 4 Cannes Lions. Yekaterinburg news agency Ura and Voskhod campaign where they took it to the roads in 2012 by painting the officials’ faces around gaping potholes in Yekaterinburg, and the person who made it (Aksana Panova) lost her job and privileges…

‘Make the politicians work’: Russian anti-bureaucrat ad wins 4 Cannes Lions

@ has the video.


In India: Apollo campaign this year, by Publicis, sounds uncannily (pun intended) similar to the earlier one.

Storyboard: Cannes Lions 2013: Publicis India: Apollo Tyres: ‘Adopt A Pothole Project’

First post article on Indian wins @


and here’s an article that writes about both:

Russian, Indian ads shine at Cannes


I personally like the Russian campaign better, but may be because I saw it first and was already impressed by it by the time the Apollo one came around. More about Russian art some other time… All the research made at the time when I started writing it is now lost in some old folder, but will come back and update this post when I find it.

From → Advertising

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